TORANI BERRY SPLASH

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Summer Promotional Campaign and POS

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Following the form follows function principle, our team designed an integrated marketing system that highlighted the bold flavors of Torani and the various refreshing drinks that can be made with it. The rectangular form of the poster, table tents and window decals visually acted as glasses that contained various drinks. A newsletter was sent to the café owners which showcased ideas on how they could attract new and retain customers. A set of six tear-off recipe cards of the featured drinks was also included in the newsletter.