LINKEDIN LEARNING (LiL)
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New Product Launch
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opportunity
In 2016 Lynda.com was acquired by LinkedIn in order to complete LinkedIn's vision of providing economic opportunity for every member of the global workforce. The challenge was how to incorporate Lynda's content within the LinkedIn platform and not alienate the current and loyal Lynda.com subscribers.
solution
With a new team, processes and exciting new vision, I collaborated with LinkedIn's Product Design, Marketing, Marketing Operations and Engineering Teams to create the website and collateral materials for the launch of LinkedIn Learning, while we continued to evolve Lynda.com. Along the way, we re-assured Lynda.com subscribers that they can expect the same quality content that they had been getting from Lynda.com. We focused on the enterprise side of LiL. We took advantage of the LinkedIn member network and existing Lynda.com users to spread the word and communicate that with the new LinkedIn Learning, they can achieve their goals and learn anything they want, anywhere.
result
At the launch day the LiL enterprise microsite received 1K+ hits during the first hour
press
Business Insider: LinkedIn's first big move since...
Engadget: LinkedIn Learning arrives to build out your "skills" section
TechCrunch: LinkedIn doubles down on education...
Venturebeat: LinkedIn reveals what it’s doing with Lynda.com
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