LINKEDIN LOOKUP
—
New Product Launch
—
—
Lookup is an easy way to find and connect with your colleagues and teams at your company.
—
opportunity
More than 50% percent of professionals said they could be better at their job if they could find coworkers with specific skills they can collaborate with. As a result they use LinkedIn to look up their colleagues because it’s easier and the information people add to their profiles is more comprehensive and up-to-date than most intranets.
An email inviting users to join their team mates at Lookup 9from a series of onboarding emails)
solution
With LinkedIn Lookup anyone within a company can easily search for their colleagues by name, title, current and past experience, education, and skills. Together with the product and marketing team, we developed a launch strategy that focused on the ease of use and productivity benefits of Lookup. Key visuals illustrated the product features and an email campaign guided prospects and new users on how they can use Lookup to its full potential.
—