Through this microsite, users can create their personalized cocktail book. It starts with picking their cover, then the cocktail recipes, party tips, and lastly, they can either download a pdf, send and share with their friend, or if they are one of the first few, they can have it printed and mailed to them. If creating a custom cocktail booklet is too much work for them, there is also an option to get one of the Bacardi-curated booklet.
BACARDI
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Promotional microsite + direct mail
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A promotional microsite that enables users to create their own cocktail booklet and then an option to either download a pdf, digitally share with a friend, or receive a printed copy of their creation in the mail
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opportunity
Bacardi needed a way to engage and educate their consumers about the use of their flavored rums. The wide range of flavors and consumer palate made it challenging to create a promotion that appeals to everyone.
solution
To capture the interest of a wide audience, we launched a microsite that lets users choose the Bacardi cocktail recipes and party tips they would like to include in their custom cocktail booklet. To create a sense of urgency, an option to get their booklets printed and mailed to them was available to the first five hundred users.
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