CHATEAU ST. JEAN (CSJ)
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Social Media Campaign
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A brand awareness campaign through social media featuring seasonal content captured at the winery in Sonoma.
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opportunity
Chateau St. Jean is one of the most iconic Sonoma wineries but its brand recognition is not as good out of state. With a small budget, we were challenged to find a way to connect with audience at a national level.
One of our major goals was to drive awareness for CSJ as the ultimate destination for romance. For the spring, we decided to tap into the seasonal social buzz around wedding by pairing the aromatics of each CSJ wine with bridal floral bouquets. With just $2,250 in ad spend, this content was able to reach over 175K people and generate over 26K engagements.
solution
To drive awareness for CSJ as the ultimate destination for romance and to amplify winery events, we used Facebook Live to launch a “ChardonnayCast”. We virtually brought Sonoma to our consumers who couldn’t physically attend the events. For the spring, we decided to tap into the seasonal social buzz around weddings by pairing the aromatics of each CSJ wine with bridal floral bouquets. With Chateau St. Jean's social media channels I played an integral role in developing and testing various types of organic and paid posts. I created content for Facebook Canvas, Carousel, Live and Instagram stories to name a few.
Seasonal Instagram posts I took at The Winery and Grounds of Chateau St. Jean in Sonoma
Seasonal Instagram posts I took at The Winery and Grounds of Chateau St. Jean in Sonoma
results
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>10% increase in reach on FB fan base with zero ad spend
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2.4K+ unique views
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10% engagement rate
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+ 19% Instagram followers
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