hello, nice to meet you

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Creative leadership and business strategy are at the heart of what I do. In the past decade, I have worked as a senior creative at agencies and led in-house teams at various global companies such as J Walter Thompson, LinkedIn, and Treasury Wine Estates. Having experienced being on both sides of the table gave me a unique perspective in problem-solving and made me an innovative and effective Creative and Design Lead.

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My background in design and advertising has empowered me with a solid foundation in ensuring that brands connect with their audience effectively, not just with words and visuals, but through memorable stories and experiences. Successful brands don't sell products, they offer solutions.

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In the past six years, I have led creative teams of various sizes. For me, there is nothing more rewarding than inspiring fellow creatives, mentoring them on how they can advance in their careers, and be with them as they succeed. I don’t have a leadership style or formula. I believe that as a good leader, I must be adaptable to fit each circumstance I’m faced with. I’m not afraid to get out of my comfort zone and I also believe in continuous learning in order to be receptive.

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download my curriculum vitae »