SLEDGEHAMMER

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Packaging Design and POS

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Sledgehammer wines have big and bold flavors. It is very easy to end up with a rainbow-like range of packaging colors when extending a tier which I wanted to avoid. To differentiate the new varietals, I decided to reverse the flagship wine labels to keep the signature bold red and black colors.

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For the product release, bold and humorous statements were used for point of sales to reflect the personality of the wine.